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Jean-Marc
Yapo.

Jean-Marc Yapo

A marketing and digital communication professional, I combine strategy, creativity and results-driven thinking. Curious, adaptable and rigorous, I've built solid skills in social media, content and digital acquisition, while staying open to new challenges like AI and AEO — and, in parallel, art direction.

Master's in Communication, FHB Cocody University (2019). Bachelor's in Communication, FHB Cocody University (2018). Baccalauréat D, Lycée Moderne 2 d'Abobo (2015).

Certified in Google & Meta Ads (Domestika), Social Media Marketing (LinkedIn Learning), Inbound Marketing (HubSpot), Digital Marketing (HubSpot), AEO Fundamentals (HubSpot).

Current engagement
Freelance · Abidjan

Head of Digital & Growth

Influence Manager, BEEN.O Manager, Traffic Assistant Manager, CRM Manager, PR/Event Assistant, Growth Manager, Product Manager, Social digital project lead.

In parallel
Freelance · Abidjan

Social Media & Digital Manager, Directeur Artistique

Freelance support, across both roles, for brands such as Club des Héros Parc, Rahimat Events Group, Solutions Phyto, Sawa, Burger à l'Ivoirienne, Boostie+, Biwa, Fafeix, SLM Immo and Jacqueline Ki Zerbo.

Septembre 2023 — Juillet 2026
L'Agence X · Abidjan

Community Manager

In charge of the social media accounts for Majestic Cinema (Facebook, Instagram, LinkedIn, TikTok, YouTube), KFC Côte d'Ivoire, Solibra Group (Bock, Beaufort, Chill, World Cola, Sombreros) and Wave Côte d'Ivoire.

Mai — Juillet 2023
Tractafric Motors CI · Abidjan

Community Manager Intern

Development and execution of the brand's social media strategy, graphic and video content creation.

2021 — 2022
Amlane · Abidjan

Junior Digital Officer

Digital strategy for Ankara Service and Jolilo, and social media management for a public figure.

2019 — 2020
UTB CI · Abidjan

Freelance Community Manager

Management of the brand's Facebook and Instagram accounts, and graphic content creation.

Digital Strategy Social Media Management Copywriting Google / Meta / TikTok / LinkedIn Ads Brand Management Digital Adobe Ps / Ai Generative AI applied to marketing Influencer marketing Analytics & Reporting Content Strategy BEEN.O / BEEN.A & AEO Digital project management