KFC Côte
d'Ivoire

KFC Côte d'Ivoire had no established TikTok presence yet. The challenge was to build an audience on this specific platform, starting from zero, with a format and tone very different from the brand's existing channels.

Adopting a casual, humorous tone, designed for the Ivorian audience on TikTok — a register deliberately different from the brand's other channels, to match the platform's real codes rather than import an institutional voice.

Creation of short, regular formats aligned with the brand's sector, produced with a casual, comedic tone. Parallel management of the Facebook and Instagram accounts, with a consistent content strategy across all channels.