Majestic
Cinema

Majestic Cinema mainly sells its movie tickets online. But advertising alone wasn't the key lever to get there — the brand, and therefore its films, needed to be seen by as many people as possible, to drive sales as a result.

To earn free visibility from Facebook — in other words, to go viral — the strategy focused on the brand's interactions: boost interactions, to boost visibility, to then boost sales. Alongside this, an in-depth study of the most-followed content creators of the moment helped understand the real language and expectations of the Ivorian audience on social media.

Day-to-day management of the Facebook, Instagram, LinkedIn, TikTok and YouTube accounts. Collaborations with Ivorian content creators whose combined audience exceeds 2 million people, including Diana Bouli, Edith Brou, Le_Uzi, Tosseta, Yannick Boka, Stephy Jeph and Modydy23.