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Rahimat Events
Group

ClientRahimat Events Group
Year2025
RoleFull Art Direction
DeliverableBrand Guidelines
Challenge

Building a premium brand identity for an events industry player, able to reflect the energy of live shows while conveying real sophistication — a balance between the buzz of concerts and festivals, and the credibility expected of a professional events group.

Strategy

A sober, structured hexagonal monogram, to ground the brand in the premium register — paired with a high-contrast color system (fluo green and purple) that captures the energy of live events without ever tipping into gaudiness. Editorial typography balances the whole with timeless elegance.

Execution

The monogram sits within a hexagonal shape, designed to work as well at large scale on a stage visual as at small scale on print material. Fluo green serves as the primary color, deployed on typefaces, shapes and backgrounds; purple comes in as a secondary color for projects tied to annual events. The guidelines also set strict usage rules (minimum sizes, distortion bans) to guarantee consistent application across all materials.

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Color System
Fluo Green — #32F732
Purple — #8A55FF
Gallery
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